Privacy Policy

Last updated: April 30, 2026

Built to Thrive© respects your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, download resources, subscribe to our emails, purchase products, or contact us.

Our website address is: https://www.Built2Thrive.ca

For privacy questions, contact us at: Info@Built2Thrive.ca

1. Who We Are

Built to Thrive© provides educational guides, tools, templates, workbooks, videos, and related resources for Canadian small business owners. Our content is provided for general educational purposes only. It is not legal, tax, accounting, payroll, investment, or financial advice.

2. What Personal Information We Collect

We may collect personal information when you interact with the website, including when you:

subscribe to our email list
download a free guide, tool, worksheet, or template
purchase a product or workbook
create an account
submit a contact form
leave a comment, if comments are enabled
participate in a course, membership, workshop, or assessment
communicate with us by email or through the website

The information collected may include:

name
email address
billing details
account username and profile information
product purchase history
download history
form submissions
comments or messages you submit
IP address
browser and device information
website usage data
transaction details, excluding full payment card numbers

We collect only the information reasonably needed to operate the website, provide resources, process transactions, communicate with users, improve the website, and meet legal, tax, security, and administrative requirements.

3. How We Use Personal Information

We may use personal information to:

provide access to guides, tools, downloads, and products
process orders and payments
create and manage user accounts
send transactional emails, such as order confirmations and download links
send newsletters or educational emails when you have subscribed
respond to inquiries
improve website content, layout, and user experience
maintain website security
prevent spam, fraud, abuse, or unauthorized access
keep business, tax, and administrative records
comply with applicable legal obligations

We do not sell or rent your personal information.

4. Email Subscriptions and Marketing

If you subscribe to our email list, download a resource, or otherwise provide consent, we may send you educational emails, product updates, launch notices, and related Built to Thrive content.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly. We may still send transactional or administrative emails related to purchases, downloads, account access, security, or required notices.

5. Purchases, Downloads, and Accounts

When you purchase or download a product through the website, we may collect information needed to complete the transaction and provide access to the resource.

This may include your name, email address, billing details, product selected, order status, and download history.

If account creation is enabled, we store the information you provide in your account profile. You may be able to view, edit, or delete certain account information, except information that must be retained for legal, tax, administrative, or security purposes.

6. Payments

Payments may be processed through third-party payment providers. We do not store full credit card numbers on our website. Payment information is handled by the payment processor according to its own privacy and security practices.

We may retain order records, invoices, transaction references, and related payment status information for administrative, accounting, tax, and customer support purposes.

7. Contact Forms

When you submit a contact form, we collect the information shown in the form, along with technical information such as IP address and browser information where required for spam prevention and website security. We use contact form submissions to respond to your inquiry and maintain appropriate business records.

8. Comments

If comments are enabled and you leave a comment on the site, we collect the information shown in the comment form, along with your IP address and browser user agent string to help detect spam. An anonymized string created from your email address may be provided to the Gravatar service to determine whether you use it. The Gravatar privacy policy is available at:

Privacy Policy

After approval of your comment, your profile picture may be visible to the public in the context of your comment.

9. Media Uploads

If you upload images or other media to the website, you should avoid uploading files that contain embedded location data, such as EXIF GPS data. Visitors to the website may be able to download and extract location data from uploaded images.

10. Cookies

Our website may use cookies and similar technologies to operate properly, improve performance, remember preferences, support logins, process orders, protect against spam, and understand website usage. Cookies may be used for:

login sessions
account access
shopping cart and checkout functions
comment form convenience
security and spam prevention
analytics and performance
embedded content, such as videos

If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These are for convenience so that you do not need to fill in your details again when leaving another comment. These cookies may last for one year.

If you visit a login page, the site may set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal information and is discarded when you close your browser.

When you log in, the site may set cookies to save login information and display preferences. Login cookies typically last for two days, and screen option cookies may last for one year. If you select “Remember Me,” your login may persist for two weeks. If you log out, login cookies are removed.

If you edit or publish content, an additional cookie may be saved in your browser. This cookie contains no personal information and simply identifies the post ID of the content you edited. It typically expires after one day.

You can control or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

11. Analytics and Website Performance

We may use analytics or performance tools to understand how visitors use the website, which pages are useful, and where improvements are needed.

Analytics information may include pages visited, time on site, browser type, device type, approximate location, referring website, and similar technical information. Where possible, we use this information in aggregate form and do not use analytics to personally identify visitors.

12. Embedded Content From Other Websites

Pages on this website may include embedded content, such as videos, images, articles, forms, or other content from third-party websites.

Embedded content behaves in the same way as if you visited the third-party website directly.

These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content, especially if you have an account with that service and are logged in.

This may include embedded videos from platforms such as YouTube.

13. Who We Share Personal Information With

We may share personal information only when reasonably necessary to operate the website, provide products or services, process payments, communicate with users, protect the website, or meet legal obligations. This may include sharing information with:

website hosting providers
payment processors
email and CRM tools
e-commerce tools
security and spam-prevention services
analytics providers
video or embedded content platforms
professional advisors, such as accountants, bookkeepers, legal advisors, or technical support providers
government, regulatory, or law enforcement authorities where required by law

If you request a password reset, your IP address may be included in the reset email. We do not sell or rent your personal information.

14. How Long We Retain Personal Information

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Examples:

contact form submissions may be retained for customer service and business records
email subscription records may be retained until you unsubscribe or request deletion, subject to administrative records
order and transaction records may be retained for legal, tax, accounting, and administrative purposes
account information may be retained while the account remains active
comments and related metadata may be retained indefinitely so follow-up comments can be recognized and approved automatically
security logs may be retained for a reasonable period to protect the website

Some records may need to be retained even after an account is deleted, including records required for tax, legal, security, dispute-resolution, or administrative purposes.

15. How We Protect Personal Information

We use reasonable physical, technical, and administrative safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These safeguards may include:

secure website hosting
password-protected administrator access
limited access to personal information
security monitoring
spam and abuse prevention
encrypted connections where available
regular website and plugin maintenance

No website or online service can guarantee absolute security. You are responsible for keeping your own account login details confidential.

16. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

request access to personal information we hold about you
request correction of inaccurate information
request deletion of personal information, subject to legal and administrative limits
withdraw consent for certain uses, such as marketing emails
request information about how your personal information has been used or disclosed

To make a privacy request, contact us at:

[insert privacy/contact email]

We may need to verify your identity before responding. We may not be able to delete information that we are required or permitted to keep for legal, tax, accounting, security, administrative, or dispute-resolution purposes.

17. Where Personal Information Is Stored or Sent

Your personal information may be stored or processed in Canada or in other countries where our service providers operate. When information is processed outside Canada, it may be subject to the laws of that jurisdiction. We use service providers only as needed to operate the website, provide products and services, process payments, manage communications, and maintain security.

Visitor comments may be checked through an automated spam detection service.

18. Children’s Privacy

Built to Thrive is intended for business owners and adults seeking business education and tools. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us so we can review and remove it where appropriate.

19. Third-Party Links

Our website may link to third-party websites, tools, platforms, or resources. We are not responsible for the privacy practices, content, or security of third-party websites. You should review the privacy policy of any third-party website you visit.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, tools, legal obligations, or privacy practices.

When we update this page, we will revise the “Last updated” date at the top.

21. Contact

For questions about this Privacy Policy or to make a privacy request, contact: